Sohib Saidazimov

Leading design initiatives for a prominent digital wallet, evolving it into a comprehensive super app.

• Led design initiatives for a digital wallet transforming into a full-featured super app, impacting over 1 million users.
• Directed UI/UX tasks across multiple product verticals, ensuring cohesive and user-centric experiences.
• Drove alignment across cross-functional teams to deliver scalable, user-centric solutions.
• Maintained and evolved a robust design system, ensuring consistent user experiences across platforms.

Managed and launched visual identities for multiple beverage brands, ensuring cohesive market presence.

• Successfully launched and managed visual identities for 5 distinct beverage brands.
• Designed comprehensive branding assets, including packaging, digital marketing materials, and in-store displays.
• Ensured cohesive brand presence across all online and offline touchpoints, enhancing market recognition.

Spearheaded UI/UX design for significant national projects, focusing on scalability and regulatory compliance.

• Spearheaded UI/UX design for key national projects, including Startup Choikhona, Credit Bureau applications, and a driver certification portal for the Ministry of Transport.
• Designed and implemented scalable, accessible interfaces, ensuring full compliance with government regulations.
• Contributed significantly to product design strategy and the development of reusable component libraries, streamlining design processes.

Led comprehensive design efforts, from corporate identity to digital product features and marketing materials.

• Led the design of a new corporate identity and logo, specifically enhancing digital wallet branding and recognition.
• Executed comprehensive competitor analysis, identifying and proposing key product differentiators such as integrated support chat, currency conversion, and intuitive navigation.
• Created detailed user scenarios and workflows, guiding high-quality implementation from concept to delivery.
• Developed intuitive interfaces for payment terminals and ATMs, enhancing user interaction and efficiency.
• Produced compelling advertising materials for both print and digital marketing campaigns.

Played a pivotal role in developing a cohesive visual design system and leading design for a widely adopted digital wallet.

• Spearheaded the creation and implementation of a cohesive visual design system, unifying the bank's digital and offline platforms.
• Developed impactful promotional materials for diverse online and offline marketing channels.
• Served as lead designer for DC Next, a prominent digital wallet application achieving over 1 million downloads on Google Play.
• Enhanced product usability and visual coherence through iterative app updates, significantly boosting user experience.